Privacy Policy

1. Information We Collect

We only collect necessary personal data submitted voluntarily by customers during order placement, account registration and inquiry communication.

• Full name, delivery address and contact phone for order delivery arrangement
• Email address for order update notification and customer reply
• Billing information processed by independent third-party payment service providers

We do not collect sensitive personal information including health records, identity documents or minor personal details without explicit user consent.

2. Data Storage & Retention Period

All customer data will be securely stored with encryption protection, with fixed retention limits as below:

• Completed order data: retained for 7 years in compliance with UK commercial record requirements
• Customer inquiry email records: retained for 2 years after the last reply
• Unregistered visitor temporary browsing data: automatically cleared within 90 days
• User account personal information: fully deleted within 30 days after account deletion request

3. Usage of Collected Data

Your personal information is only used for the following legitimate business purposes, and will never be resold to unrelated third parties:

• Process, deliver and follow up your furniture purchase orders
• Respond to your product consultation, after-sales and delivery questions
• Verify order identity to prevent invalid and duplicate orders
• Send product restock and order status reminders with your permission

4. Third-Party Data Sharing

We only share limited necessary data with trusted service partners for order fulfillment, under strict data protection agreements:

• Delivery logistics providers: receive delivery address and contact info only for parcel dispatch
• Authorized payment service suppliers: process payment transactions without storing bank card data on our server

No personal data will be shared with marketing, advertising or data trading companies under any circumstances.

5. Your Data Rights

You hold complete rights to manage your personal data at any time without extra charge:

• Request a full copy of all your stored personal data within 14 working days
• Correct inaccurate personal or delivery information instantly via email contact
• Submit permanent data deletion request, all relevant records will be erased within 30 days
• Opt out of all non-essential informational emails at any time

All data right requests can be sent to our official business email for processing.

6. Data Security Protection

We adopt industry-standard encrypted storage and access restriction rules to protect customer personal data. Internal staff can only view customer information with work authorization, and all data access operations have complete log records for traceability.

In case of unexpected data leakage risks, we will notify affected users within 72 hours and take remedial protective measures immediately.